The Zoo serves up to 167,000 visitors annually, with 47% from the Jackson metro area, 43% from other Mississippi counties and 10% from other states. The Zoo serves every segment of the population, creating a wonderfully diverse audience.
The Zoo is a living classroom. More than 35,000 school children visit the Zoo each year with their teachers. There were more than 27,000 participants in last year’s education programs. Zoo programs provide teachers with exciting curriculum-based lessons for their students.
The Zoo is a remarkable interactive family facility, with more than 90% of its visitors being families with children under 12 with their accompanying parents or grandparents